We’ve all been there. You’re three hours into a tramp up a steep incline, or halfway through a long ride. Your energy dips, so you reach for a standard energy bar or a gel. You get a quick spike of energy, but 45 minutes later, you crash harder than before.
Not to mention the "flavour fatigue." After a day of sweet, sticky snacks, the last thing your body wants is more sugar. It’s craving something real. Something savoury.
At QB’s, we didn’t just want to make a tasty snack; we wanted to create efficient fuel for intense activity. We call it being Fueled and Sustained.
Here is the science behind why our 100% crunchy cheese beats the sugar rush when you’re out in the elements.
1. The Slow Burn vs. The Flash Fire
Think of your body's fuel sources like a campfire.
Most standard hiking snacks are carb-heavy. Carbs are like dry leaves or kindling—they catch fire instantly, give you a bright burst of heat (energy), and burn out just as fast. This leads to the dreaded blood sugar rollercoaster.
QB's Crunchy Cheese is different. It is 44.5% Fat and 44.5% Protein.
Fat is nature’s most dense energy source. It’s like throwing a big, dense log onto the fire. It provides consistent, sustained heat for hours. By relying on the healthy fats in QB's, you avoid the insulin spike and stay sharper for longer.
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Read more: The interaction of carbohydrate and fat metabolism during exercise (National Institutes of Health)
2. Zero Sugar = No Crash
The numbers don't lie. We’ve had our product lab-tested, and sugar wasn't even detected (<0.1g).
When you eat a sugary muesli bar, your blood glucose spikes, followed by an insulin surge that drops your blood sugar below baseline—that’s the "bonk" or the "crash" you feel on the trail, officially known as reactive hypoglycemia. With QB’s containing effectively 0g of sugar and only 0.2g of carbs, that crash is physically impossible. You get steady, flat-line energy.
3. The Salt Fix: Why Savoury Beats Sweet
If you are sweating, you aren't just losing water; you are losing electrolytes—primarily sodium.
If you only drink water without replacing sodium, you risk cramping, fatigue, and headaches. Many athletes find that sweet snacks become unpalatable deep into an endurance event. Their bodies are literally screaming for salt.
QB’s delivers 237mg of Sodium per 20g serving. This is the perfect amount to help encourage thirst (keeping you hydrated) and replace the essential salts you lose while sweating on the track.
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Read more: Sodium ingestion, thirst and drinking during endurance exercise (Gatorade Sports Science Institute)
4. Ultralight Pack, Heavyweight Fuel
When you’re carrying your life on your back, every gram counts.
Because the fat in cheese is more than twice as calorically dense as carbs (9 calories per gram vs 4), you get more energy in a lighter package. With 2430kJ of energy per 100g, QB's packs a massive energy punch without weighing down your pack.
| Nutrient | Per 100g | Benefit |
| Protein | 44.5g | Muscle repair & satiety (keeps you full) |
| Fat | 44.5g | Sustained, long-burning energy |
| Carbs | 0.2g | No blood sugar spikes |
| Sugar | 0g | No energy crash (Sugar-free) |
Pro Tip: Timing Your Fuel
Because QB's is powered by protein and healthy fats, it digests differently than a sugary gel. It provides a "slow release" of energy rather than an instant hit. Here is how to use it for maximum performance:
1. The "Trailhead Top-Up" (30 mins before) Don't start on empty. Have a handful of QB's while you're putting your boots on. The protein will help settle your stomach, and the fat provides a base of energy that kicks in as you start your climb.
2. The "Steady Graze" (During the adventure) Instead of waiting until you are starving (or bonking), graze on QB's every 45-60 minutes. This keeps a constant supply of fuel entering your system. Because it's nutrient-dense, you don't need to eat a lot—just a few crunchy bites will keep the fire burning.
3. The "Summit Savoury" When you reach the top, your body needs to repair. The 8.9g of protein per serving helps kickstart muscle recovery immediately, while the salt replenishes what you sweated out on the way up.
The Verdict
Next time you’re packing for an adventure, ditch the sugary stuff that leaves you flat. Choose fuel that works as hard as you do.
Be Fueled. Be Sustained. Grab a bag of QB's.